| ID | 038224 |
| Call Number | 659/GUP/ |
| Title Proper | ADVERTISING |
| Other Title Information | PRINCIPLES AND PRACTICE ( WITH 17 RECENT INDIAN CASE STUDIES) |
| Language | ENG |
| Author | GUPTA, RUCHI |
| Edition Statement | 1 ( R ) |
| Publication | New Delhi, S CHAND AND COMP. PVT. LTD., 2016. |
| Description | 402 P. |
| Standard Number | 9788121940016 |
| Price. Qualification | 350 |
| Classification Number | 659 |
| Key Words | Advertising |