| ID | 059649 |
| Call Number | 658.8/SHA/AGG/ |
| Title Proper | Principles of Marketing |
| Language | ENG |
| Author | Sharma Kavita ; Swati Aggarwal |
| Edition Statement | 4 th Ed |
| Publication | New Delhi, Taxman Publications (P) Ltd., 2025. |
| Description | 340 Pg |
| Standard Number | 9789371264877 |
| Price. Qualification | Rs.525/-(PB) |
| Classification Number | 658.8 |
| Key Words | Marketing ; MARKETING OF FINANCIAL SERVICES |