| ID | 004147 |
| Call Number | 659.1/MIT |
| Title Proper | Adertising And Sales Promotion : Integrated Marketing Communication |
| Language | ENG |
| Author | Mittal, Arun |
| Edition Statement | 1st ed |
| Publication | New Delhi, Wisdom Publications, 2009. |
| Description | 536p |
| Price. Qualification | Rs. 340 |
| Classification Number | 659.1 |
| Key Words | Management ; Advertising |